The Competitive Strategies of Chinese Export

  • Chan Wing-yiu
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

The Open Door Policy since 1978 in China has brought about tremendous progress in China’s economic development. Not only the reform has brought about remarkable achievements in raising the national economy, in the expansion of foreign trade, and the improvement standard of living, the free market element has been installed in this originally centrally-planned economy. The decentralisation progress of delegating decision-making power to provinces, municipalities and state controlled industries has increased the national productivity and national output to a large extent, and also has stimulated the flow of trade across the borders. This paper tries to discuss the competitive advantages of certain exporting industries like food, textile, garment and toy industries.

Keywords

Foreign Currency Domestic Demand Chinese Exporter Export Quota Export Enterprise 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Chan Wing-yiu
    • 1
  1. 1.The Chinese University of Hong KongBlacksburgUSA

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