Analysis of Market Potential with Special References to LDCs and Saudi Arabian Market.

  • Abdulrahman Abdulaziz Al-Hammad
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)


This research explores the market potential, with specific reference to Less developed Countries(LDCs) in general and Kingdom Of Saudi Arabian (KSA) Market potential in particular.

Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Abdulrahman Abdulaziz Al-Hammad
    • 1
  1. 1.King Faisal UniversityDarul EhsanMalaysia

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