A Guide on the Design, Selection, and Implementation of Marketing Simulation for the Classroom

  • James E. CoxJr.
  • Thomas L. Leonard
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

Citing the advent in recent years of educational marketing simulations which can be run on microcomputers, the authors suggest that instructors must be prepared to evaluate the use of one in their courses. They describe some of the benefits of using a simulation game, explain how to select or design one, and offer tips on its implementation. Additionally, a brief overview and synthesis is given on some of the more significant empirical studies on the use of classroom simulations.

Keywords

American Market Association Management Game Simulation Game Market Simulation Business Simulation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • James E. CoxJr.
    • 1
  • Thomas L. Leonard
    • 2
  1. 1.Illinois State UniversityAkronUSA
  2. 2.University of Wisconsin-OshkoshAkronUSA

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