Obesity and Social Marketing an AID Approach to Segmentation

  • David L. Lewis
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

This paper deals with the use of the accepted market segmentation technique of measuring life style in terms of activities, interests, and opinions in order to detect differences in the life styles of obese and non­obese subjects. These differences were found to exist and could be used to identify and isolate market segments for the effective development of social marketing programs concerned with treatment and/or prevention of obesity.

Keywords

Life Style Market Segment Social Marketing Body Weight Measurement Effective Development 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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References

  1. John Liefeld and Jean Sabry, Social Marketing and Obesity: A Situation Analysis Report for Long Range Planning Branch, Health and Welfare Canada, Ottawa, Canada, 1973, Toronto, Canada: Nutrition Research Consultants Limited, 1973.Google Scholar

Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • David L. Lewis
    • 1
  1. 1.University of Tennessee at ChattanoogaMarquetteUSA

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