Television Advertising: uses of Information in the U.S. and Latin America
Conference paper
Abstract
Critics of current marketing practices complain that consumers do not have adequate information on which to base decisions. These information deficiencies, it is argued, result in higher prices, “artificial" brand differences and a stress on product attributes that represent no real value to consumers. Further, there appears to be widespread controversy between marketers and critics as to the usefulness of information communicated through advertising, especially television advertising.
Keywords
Product Life Cycle Life Cycle Stage International Marketing Television Advertising Broadcast Time
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© Academy of Marketing Science 2015