A Model For Improving Teaching Effectiveness of Marketing Professors

  • F. Anthony Bushman
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

This article presents a model for improving the teaching effectiveness of marketing professors. The model suggests a hierarchy of cognitive objectives and affective objectives as well as a taxonomy of teaching styles that are hypothesized to be most appropriate for each objective. In addition, an evolutionary contingency theory of education is proposed.

Keywords

Action Plan Learn Outcome Teaching Style Educational Objective Affective Domain 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Bibliography

  1. 1.
    Bloom, B. S. ed. Taxonomy of Educational Objectives: Cognitive Domain (New York: David McKay Company, Inc., 1956)Google Scholar
  2. 2.
    Krathwohl, D. R. et. al. Taxonomy of Educational Objectives: Affective Domain (New York: David McKay Company, Inc., 1969)Google Scholar
  3. 3.
    McKeachie, Wilbert J. Teaching Tips: A Guidebook for the Beginning College Teacher (Lexington, Mass: D. C. Health and Company, 1969)Google Scholar

Copyright information

© Academy of Marketing Science 2016

Authors and Affiliations

  • F. Anthony Bushman
    • 1
  1. 1.Drexel UniversityCoral GablesUSA

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