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A Network-Based Model for Predicting Hashtag Breakouts in Twitter

  • Sultan Alzahrani
  • Saud Alashri
  • Anvesh Reddy Koppela
  • Hasan DavulcuEmail author
  • Ismail Toroslu
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9021)

Abstract

Online information propagates differently on the web, some of which can be viral. In this paper, first we introduce a simple standard deviation sigma levels based Tweet volume breakout definition, then we proceed to determine patterns of re-tweet network measures to predict whether a hashtag volume will breakout or not. We also developed a visualization tool to help trace the evolution of hashtag volumes, their underlying networks and both local and global network measures. We trained a random forest tree classifier to identify effective network measures for predicting hashtag volume breakouts. Our experiments showed that “local” network features, based on a fixed-sized sliding window, have an overall predictive accuracy of 76 %, where as, when we incorporate “global” features that utilize all interactions up to the current period, then the overall predictive accuracy of a sliding window based breakout predictor jumps to 83 %.

Keywords

Information diffusion Hashtag volumes Prediction  Social networks Diffusion networks 

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Sultan Alzahrani
    • 1
  • Saud Alashri
    • 1
  • Anvesh Reddy Koppela
    • 1
  • Hasan Davulcu
    • 1
    Email author
  • Ismail Toroslu
    • 2
  1. 1.School of Computing, Informatics and Decision Systems EngineeringArizona State UniversityTempeUSA
  2. 2.Department of Computer EngineeringMiddle East Technical UniversityAnkaraTurkey

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