Russian Artistic Gymnastics as a Sports Tourism Product: Some Observations and a Research Agenda

  • Elizabeth Booth
  • Jithendran Kokkranikal
  • Olga Burukina
Part of the Springer Proceedings in Business and Economics book series (SPBE)

Abstract

Tourism and its importance to the Russian Federation are very much in the headlines at present. Considering the huge investment made in facilities for the Winter Olympics, the building of new sports facilities for such mega events as the Football World Cup, and the status of St Petersburg as a candidate city for the 2028 Olympics, it is clear that Russia has long term plans to attract visitors to their sporting events. The purpose of this paper is to develop a research agenda to explore the potential of artistic gymnastics, a sport in which the Russian Federation has excelled for many years, as an agent of tourism development.

The paper will take a case study approach, considering the nature of fandom and identifying features of artistic gymnastics as cultural heritage and sports tourism product. The national and international environment within which it is set are examined, prior to the development of a research agenda. A detailed review of literature on the historic, current and emerging trends in Russian artistic gymnastics; the place of artistic gymnastics in tourism development and sports tourism in Russia will be carried out.

The paper’s findings will include considerations of
  • The nature of gymnastics fandom, both in Russia and internationally

  • The nature of sports tourism development in the Russian Federation

  • The nature of gymnastics as a sport and its competition cycle

  • Artistic gymnastics as cultural heritage, and its potential as an autonomous means of promoting Russian national identity

  • The relationship between Russia’s sometimes fading gymnastics competition results, and its potential to leverage the sport for tourism interest

  • The potential for tourism product development linked to artistic gymnastics in the Russian Federation.

The paper contributes to the literature on the nature of sports tourism as it relates to artistic gymnastics in the Russian Federation in particular.

Keywords

Sports tourism Artistic gymnastics Russian Federation Sport as a cultural form 

References

  1. Arkayev, L., & Suchilin, N. (2004). How to create champions. Germany: Meyer and Meyer.Google Scholar
  2. Baikov, A. V. (2008). Incoming tourism – the current state and development prospects in the Russian Federation. The Russian Entrepreneurship Journal, 1(110), 120–124 (Russian language).Google Scholar
  3. Butler, R. (1980). The concept of a tourism area cycle of evolution: Implications for management resources. The Canadian Geographer, 24(1), 5–16.CrossRefGoogle Scholar
  4. Chalip, L. (1992). The construction and use of polysemic structures: Olympic lessons for sport marketing. Journal of Sport Management, 6, 87–98.Google Scholar
  5. Chalip, L. (2005). Marketing, media, and place promotion. In J. Higham (Ed.), Sport tourism destinations: Issues, opportunities and analysis (pp. 162–176). London: Elsevier.CrossRefGoogle Scholar
  6. Chalip, L., & McGuirty, J. (2004). Bundling sport events with the host destination. Journal of Sport Tourism, 9(3), 267–282.CrossRefGoogle Scholar
  7. Cohen, E. (1988). Authenticity and commoditization in tourism. Annals of Tourism Research, 15, 371–386.CrossRefGoogle Scholar
  8. Dimanche, F. (2003). The role of sport events in destination marketing. Paper presented at the AIEST 53rd Congress in Sport and Tourism, Athens, Greece.Google Scholar
  9. Gammon, S., & Robinson, T. (1997). Sport and tourism: A conceptual framework. Journal of Sport Tourism, 4(3), 8–24.CrossRefGoogle Scholar
  10. García, B. (2001). Enhancing sports marketing through cultural and arts programmes: Lessons from the Sydney 2000 Olympic Arts Festivals. Sports Management Review, 4(2), 193–220.CrossRefGoogle Scholar
  11. Gibson, H. J. (1998). Sport tourism: A critical analysis of research. Sport Management Review, 1, 45–76.CrossRefGoogle Scholar
  12. Glyptis, S. A. (1991). Sport and tourism. In C. Cooper (Ed.), Progress in tourism, recreation and hospitality management (Vol. 3, pp. 165–183). London: Belhaven.Google Scholar
  13. Green, B. C. (2001). Leveraging subculture and identity to promote sport events. Sport Management Review, 4(1), 1–19.CrossRefGoogle Scholar
  14. Green, B. C., & Chalip, L. (1998). Sport tourism as the celebration of subculture. Annals of Tourism Research, 25(2), 275–291.CrossRefGoogle Scholar
  15. Harrison-Hill, T., & Chalip, L. (2005). Marketing sport tourism: Creating synergy between sport and destination. Sport in Society, 8(2), 302–320.CrossRefGoogle Scholar
  16. Hinch, T. D., & Higham, J. E. S. (2001). Sport tourism: A framework for research. The International Journal of Tourism Research, 3(1), 45–58.CrossRefGoogle Scholar
  17. Hinch, T., & Higham, J. (2004). Sport tourism development. Clevedon: Channel View Publications.Google Scholar
  18. Kokkranikal, J., Cronje, P., & Butler, R. (2011). Tourism policy and destination marketing in developing countries: The chain of influence. Tourism Planning & Development, 8(4), 359–380.Google Scholar
  19. Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9(4–5), 249–261.CrossRefGoogle Scholar
  20. Kukushin, G., & Andreeva, N. (1983). The system of physical culture in the Soviet Union. Moscow: Raduga.Google Scholar
  21. Lisitskaya, I., & Zaglada, V. (1987). Women’s free exercises. Moscow: Fizikultura I Sport.Google Scholar
  22. MacLeod, D. V. (2006). Cultural commodification and tourism: a very special relationship. Tourism Culture and Communication, 6(2), 71–84.CrossRefGoogle Scholar
  23. Makoveeva, I. (2002). Soviet sports as a cultural phenomenon: Body and/or intellect. Studies in Slavic Cultures, 9–32.Google Scholar
  24. Margolis, J. (1980). Art and philosophy. Sussex: Harvester Press.Google Scholar
  25. Morley, D. (2006). Globalisation and cultural imperialism reconsidered: Old questions in new guises. In J. Curran & D. Morley (Eds.), Media and cultural theory (pp. 30–43). New York: Routledge.Google Scholar
  26. Mowforth, M., & Munt, I. (1998). Tourism and sustainability: New tourism in the third world. London: Routledge.CrossRefGoogle Scholar
  27. Newton, E. (1950). The meaning of beauty. London: Longmans Green and Company.Google Scholar
  28. Palmer, C. (2003). A qualitative investigation of aesthetic evaluation in men’s artistic gymnastics. Unpublished doctoral thesis. John Moores University, LiverpoolGoogle Scholar
  29. Palmer, C., & Sellers, V. (2009). Aesthetic heritage in men’s artistic gymnastics for competition at the modern Olympic games. Journal of Olympic History, 17(1), 23–38.Google Scholar
  30. Riordan, J. (2007). The impact of communism on sport. Historical Social Research, 32(1), 110–115.Google Scholar
  31. Standeven, J., & De Knop, P. (1999). Sport tourism. Champaign, IL: Human Kinetics.Google Scholar
  32. Weed, M. (2009). Progress in sports tourism research? A meta-review and exploration of futures. Tourism Management, 30, 615–628.CrossRefGoogle Scholar
  33. Weed, M., & Bull, C. (1997). The search for a sport tourism policy network. In I. Cooper & M. F. Collins (Eds.), Leisure management: Issues and applications (pp. 277–298). Wallingford, UK: CAB International.Google Scholar
  34. Yin, R. (2003). Case study research: Design and methods (3rd ed.). Thousand Oaks, CA: Sage.Google Scholar

Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Elizabeth Booth
    • 1
    • 2
  • Jithendran Kokkranikal
    • 1
    • 2
  • Olga Burukina
    • 3
  1. 1.Business FacultyUniversity of GreenwichLondonUK
  2. 2.Old Royal Naval CollegeLondonUK
  3. 3.Financial University under the Goverment of the Russian FederationMoscowRussia

Personalised recommendations