Relationship Selling: A Synopsis of Recent Research
Abstract
Conference paper
First Online:
Abstract
This abstract provides an overview of some of the recent research on relationship selling. The objective of this overview is to provide a model that incorporates many of the aspects of relationship selling.
Keywords
Customer Satisfaction Product Knowledge Relationship Selling Sales Representative Expansion Stage
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information
© The Academy of Marketing Science 2015