Electric Vehicle Business Models pp 89-107 | Cite as
Pricing Plug-in Electric Vehicle Recharging in Multi-unit Dwellings: Financial Viability and Fueling Costs
Abstract
This research explores whether pricing structures and levels likely to provide electric vehicle drivers with financial motivation to recharge at multi-unit dwellings might provide sufficient opportunity for station cost recovery. Compared to a popular 50 mpg gasoline hybrid baseline, residential charging prices might have to be kept below $0.26/kWh, $1.00/h of charging, or $85/month—levels that only support roughly $1,000–2,000 in facility investment per vehicle served. Increasing facility utilization while minimizing per-vehicle costs is key to improving financial viability and, across pricing structures, could more than double the cost recovery potential. Further, site hosts’ choice of pricing structure will differentially affect their ability to remain financially viable in the face of input-parameter uncertainty.
Keywords
Plug-in electric vehicle Recharging Multi-unit dwellings (MUDs) Pricing Recharging costs Profitability Cost recovery Revenues Financial viabilityNotes
Acknowledgments
This work was supported in part by the South Coast Air Quality Management District (SCAQMD) and the generous general support of the UCLA Luskin Center for Innovation by Meyer and Renee Luskin. Precursor and related work was supported by the Southern California Association of Governments and the SCAQMD as part of Regional PEV Readiness Planning activities in California funded by the U.S. Department of Energy and California Energy Commission. The authors would like to thank these organizations and the individuals involved, as well Jon Overman, who conducted foundational analysis. However, the opinions, conclusions, and recommendations are solely those of the authors.
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