Making a Difference: A Non-Governmental Organization’s Campaign to Save the Ozone Layer

John Maté

doi:10.1007/978-3-319-11927-4_39

New Meanings for Marketing in a New Millennium pp 132-133 | Cite as

Making a Difference: A Non-Governmental Organization’s Campaign to Save the Ozone Layer

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John Maté

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First Online: 29 October 2014

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Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

“NGOs are no longer seen only as disseminators of information, but as shapers ofpolicy and indispensable bridges betWeen the general public and the intergovernmental processes” -Kofi Annan, UN Secretary-General (1998)

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Ozone Layer Multinational Corporation United Nations Environment Programme Democratic Government Montreal Protocol

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John Maté
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Cite this paper as:: Maté J. (2015) Making a Difference: A Non-Governmental Organization’s Campaign to Save the Ozone Layer. In: Moore M., Moore R. (eds) New Meanings for Marketing in a New Millennium. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham

DOI https://doi.org/10.1007/978-3-319-11927-4_39
Publisher Name Springer, Cham
Print ISBN 978-3-319-11926-7
Online ISBN 978-3-319-11927-4
eBook Packages Business and Economics

Making a Difference: A Non-Governmental Organization’s Campaign to Save the Ozone Layer

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