Is There Simultaneity in Satisfaction, Voice, and Alternative Attractiveness in Channel Relationships?

Robert A. Ping

doi:10.1007/978-3-319-11848-2_17

Creating and Delivering Value in Marketing pp 72-72 | Cite as

Is There Simultaneity in Satisfaction, Voice, and Alternative Attractiveness in Channel Relationships?

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Robert A. PingJr.

Conference paper

First Online: 29 October 2014

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Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

The paper investigates antecedents and consequences of satisfaction, alternative attractiveness, and voice in a Marketing Channel context. It proposes and tests plausible simultaneous or bi-directional (nonrecursive) associations between satisfaction and voice, and satisfaction and alternative attractiveness using structural equation analysis.

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Authors and Affiliations

Robert A. PingJr.
- 1

1.SpringfieldUSA

About this paper

Cite this paper as:: Ping R.A. (2015) Is There Simultaneity in Satisfaction, Voice, and Alternative Attractiveness in Channel Relationships?. In: Spotts H. (eds) Creating and Delivering Value in Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham

DOI https://doi.org/10.1007/978-3-319-11848-2_17
Publisher Name Springer, Cham
Print ISBN 978-3-319-11847-5
Online ISBN 978-3-319-11848-2
eBook Packages Business and Economics

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