Globalization and U.S. Universities: What Realities are Most Relevant to the Successful Internationalization of Their institutions?

  • Van R. Wood
  • Kim R. Robertson
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

This paper presents qualitative findings focusing on the themes, issues and insights that are most relevant to the successful internationalization of U.S. institutions of higher education. A synthesis of the views of over 100 U.S. universities reveals two noteworthy themes and eight “realities” concerning internationalization of institutions of higher education.

Keywords

High Education Federal Reserve Intellectual Capital International Program International Arena 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Van R. Wood
    • 1
  • Kim R. Robertson
    • 2
  1. 1.SpringfieldUSA
  2. 2.SpringfieldUSA

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