Teaching Marketing in A Developing Nation: A Reflective View

  • Mohammed Abdur Razzaque
Conference paper
First Online:
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

Increasing globalization and recognition of the importance of ‘knowledge economy’ as a catalyst for growth have created an unprecedented demand for trained workforces in Bangladesh resulting in an increasing emphasis on business education in the country. But the task of teaching in a less developed country is not easy. In this article, the author reports his personal experiences as a visiting marketing educator in Bangladesh.

Keywords

Business Education Critical Thinking Skill Skilled Teacher Marketing Expert Teaching Marketing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Mohammed Abdur Razzaque
    • 1
  1. 1.SpringfieldUSA

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