Does WEB Log Data Reveal Consumer Behavior? The Case of Analysis for an Internet Mall

  • Katsutoshi Yada
  • Naohiro Matsumura
  • Kosuke Ohno
  • Hiroshi Tamura
Conference paper
First Online:
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

In this paper, we introduce a research project involving the use of various types of data mining technology to analyze Internet Mall Web log data. The objective of this paper is to clarify, using descriptive methods, the process of discovering new knowledge using WEB log data to investigate consumer behavior.

Keywords

Consumer Behavior Character String Electrical Appliance Shop Site Product List 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Katsutoshi Yada
    • 1
  • Naohiro Matsumura
    • 2
  • Kosuke Ohno
    • 1
  • Hiroshi Tamura
    • 3
  1. 1.SpringfieldUSA
  2. 2.SpringfieldUSA
  3. 3.SpringfieldUSA

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