Marketing Horizons: A 1980's Perspective pp 229-233 | Cite as
The New Battle of the Brands: Purchase Patterns for Generics after Two Years in the Market
Conference paper
First Online:
Abstract
Since their introduction less than three years ago, generics have achieved as much as 15 percent market share in some product categories. The focus of the research presented here is on the characteristics of consumers who are purchasing generics and whether they are switching from national or private brands.
Keywords
Product Category Shopping Mall Generic Label Private Label National Brand
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Preview
Unable to display preview. Download preview PDF.
References
- "A&P to Open No-Frills Stores," The Detroit Free Press, (July 10, 1979), 88.Google Scholar
- Joseph S. Coyle, "Why Jewel Did It, How Consumers Respond, What The Risks Are, Where It All Goes From Here," Progressive Grocer (February 1978), 75–78.Google Scholar
- D. Cudabeck, "French Chain's Unbranded Products--Loved By Consumers, Hated by Admen," Advertising Age (June 28, 1976), 60.Google Scholar
- R. Dietrich, "Generics--A First Time Look At How Shoppers React To Generic Products," Progressive Grocer (February 1978), 80–84.Google Scholar
- "Exclusive Progressive Grocer Survey: A First Time Look at How Shoppers React to Generics," Progressive Grocer (February 1978), 80–84.Google Scholar
- "Generic Groceries Keep Adding Market Share," The Marketing News (February 23, 1979), 1, 6–7.Google Scholar
- David A. Nichol, "The Consumer: The Rules Have Changed," speech given to the Advertising & Sales Club of Toronto, November 10, 1978.Google Scholar
- Ellen Roseman, "Quality of No-Name Products Varies," The Globe and Mail (October 9, 1978), 10.Google Scholar
- "West Coast Story: Generics March On," Progressive Grocer (May 1978), 13.Google Scholar
Copyright information
© Academy of Marketing Science 2015