Marketing Horizons: A 1980's Perspective pp 172-173 | Cite as
Advantages, Problems, and Growth Opportunities for Consumer Cooperatives: Consumer Attitudes vs. Co-OP Managers’ Opinions
Conference paper
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Abstract
This paper examines the attitudes of the consuming public as well as the opinions of co-op management concerning current practices and the future growth potential of co-ops. Results indicated that significant differences occurred between co-op managers and consumers concerning their opinions on advantages, problems, and opportunities for growth of co-ops.
Keywords
Growth Opportunity Operational Practice Consumer Attitude Service Offering Consuming Public
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
References
- J. M. Hess and P. R. Cateora, International Marketing (Homewood, Illinois: Richard D. Irwin, 1977).Google Scholar
- C. M. Weiting, "Sweden’s Cooperatives Move Ahead," News for Farmer Cooperatives, (December, 1965), p. 5.Google Scholar
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© Academy of Marketing Science 2015