Abstract
Digital consumption has grown exponentially in the last 20 years. As the digitization of products becomes more ubiquitous, individuals find themselves having to reformulate symbolic meanings once exclusively associated with material possessions. New forms of ownership of digital objects are challenging the existing roles that possessions play in self-identity formation. It is the goal of this paper to uncover these emerging relationships.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Ligon, V., Stovall, T., Van Riper, S. (2015). Rethinking Identity and Ownership in the Digital Consumption ERA: A Qualitative Study of Consumer Relations with Digital Possessions. In: Kubacki, K. (eds) Ideas in Marketing: Finding the New and Polishing the Old. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10951-0_280
Download citation
DOI: https://doi.org/10.1007/978-3-319-10951-0_280
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10950-3
Online ISBN: 978-3-319-10951-0
eBook Packages: Business and EconomicsBusiness and Management (R0)