Preliminary Results On Responses to Free Toys and Fast Food

Abstract

Previous studies on consumer sales promotion have overlooked the effects of free toys offered with children’s meals. Recently, manufacturer and retailer spending on toys (i.e., tangible items usually offered as in-pack incentives at the time of promoted product purchase) as sales promotions have noticeably increased. Yet, little is known of consumer perceptions of the use of free toys, as sales promotions with fast food, The current research reports how free toys are responded to, by adults, and it also looks at the moderating effects of need for cognition.