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Consumer Identities: Carnism Versus Veganism

  • Karin Braunsberger
  • Richard O. Flamm
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

I hate when people are hostile about othersdietary choices! I have received a lot of stick for being a veggie, and it offends me sometimes. I would never dream of going up to a meat eater and just telling them that they are stupid or whatever, so I wish some people wouldn’t do that to me. ” Jen, Yahoo Group Discussion

Keywords

System Justification Social Dominance Orientation Meat Eater Social Dominance Theory System Justification Theory 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Karin Braunsberger
    • 1
  • Richard O. Flamm
    • 1
  1. 1.University of South Florida St. PetersburgWinter ParkUSA

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