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Doctor’s Effort Influence on Online Reputation and Popularity

  • Xiaoxiao Liu
  • Xitong Guo
  • Hong Wu
  • Doug Vogel
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8549)

Abstract

This research examines why doctors participate in online activities and how they fully use online effort. We identify two dimensions of effort, i.e., online healthcare community function breadth (OHCFB), the number of different online functions used, and online healthcare community function depth (OHCFD), the degree of involvement with use of special online functions. We examine the effect of these two dimensions of online effort on doctor’s online reputation and popularity and the impact of interaction between OHCFB and OHCFD. The study has three major findings: a) doctor’s effort can increase their reputation and popularity, b) doctors with a low title have the potential to overcome shortcomings to increase popularity if they give special attention to a few select functions; however, doctors with a high title should try to expand the number of functions, and c) the interaction effect between OHCFB and OHCFD manifests differently across reputation and popularity.

Keywords

online healthcare community effort reputation popularity 

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Xiaoxiao Liu
    • 1
  • Xitong Guo
    • 1
  • Hong Wu
    • 1
  • Doug Vogel
    • 1
  1. 1.eHealth Research Institute, School of ManagementHarbin Institute of TechnologyChina

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