Automatic Estimation of Influence of Acquaintances in a Social Group and Its Key Influencers from Their Communication and Location History
Information can be delivered to a target person with maximum efficacy via a specific information transferer. We developed a compass system that established an anonymous method to analogize in-city acquaintances and used location information and each visitor’s smartphone to detect analogically the significant influencers of a target person. Based on the data regarding information transferred between group members and their location history, we derived a model for estimating how acquaintances influence each other in a social group and for locating influencers.
KeywordsSocial city Social graph O2O LBS location based services Area differentiation Ambient communication Spatial marketing Behavioral marketing Human communication Positioning Mobile system
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