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Automatic Estimation of Influence of Acquaintances in a Social Group and Its Key Influencers from Their Communication and Location History

  • Junichi Suzuki
  • Yasuhiro Kawahara
  • Hiroshi Yoshida
  • Yosuke Bando
  • Konosuke Watanabe
  • Daniel J. Dubois
  • Nobuhiko Watanabe
Part of the Communications in Computer and Information Science book series (CCIS, volume 435)

Abstract

Information can be delivered to a target person with maximum efficacy via a specific information transferer. We developed a compass system that established an anonymous method to analogize in-city acquaintances and used location information and each visitor’s smartphone to detect analogically the significant influencers of a target person. Based on the data regarding information transferred between group members and their location history, we derived a model for estimating how acquaintances influence each other in a social group and for locating influencers.

Keywords

Social city Social graph O2O LBS location based services Area differentiation Ambient communication Spatial marketing Behavioral marketing Human communication Positioning Mobile system 

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Junichi Suzuki
    • 1
  • Yasuhiro Kawahara
    • 2
  • Hiroshi Yoshida
    • 2
  • Yosuke Bando
    • 3
  • Konosuke Watanabe
    • 3
  • Daniel J. Dubois
    • 3
  • Nobuhiko Watanabe
    • 1
  1. 1.Open Innovation LaboratoryInformation Services International - Dentsu, Ltd.Japan
  2. 2.Graduate School of Arts and SciencesOpen University of JapanJapan
  3. 3.Media LabMassachusetts Institute of TechnologyUSA

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