The issue of the so-called "lived reality" of the contemporary world is largely dependent on the mediation process of "presence", especially on the technology of rapid data transport, covering a space of media reality such as an image of every day’s living space. To explain the relationship between the reality of the mass media and conventional reality of everyday life it is needed to restore confidence to the present moment. The framework for understanding this relationship is through a certain revision of immediacy, i.e., the way we report about the subject on a new spatial law in the media reality. Only then we get closer to the possibility of presenting the construction of a world in which man will be in control of forms in which the "presence" takes place.


image mediality transparency art imaging instrumentality 


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© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Jiří Bystřický
    • 1
  • Jan Brejcha
    • 2
  1. 1.Catholic Theological FacultyCharles UniversityPragueCzech Republic
  2. 2.Information Science and LibrarianshipCharles UniversityPragueCzech Republic

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