Advertisement

Mobile Solution Using NFC and In-Air Hand Gestures for Advertising Applications

  • Francisco Manuel Borrego-JarabaEmail author
  • Gonzalo Cerruela García
  • Nicolás García Pedrajas
  • Irene Luque Ruiz
  • Miguel Ángel Góme-Nieto
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 291)

Abstract

In this paper we present an application based on Near Field Communication technology and oriented to advertising and user loyalty fields. The system combines NFC and in-air hand gestures with the purpose of creating an attractive leisure activity where customers are rewarded by shops with the possibility of obtaining a prize or discount on the purchases made. NFC is used for securing the participation of the user in the activity and for exchanging the prizes obtained. During the activity, users perform a fishing gesture (throwing and catching) with the mobile phone, simulating the capture of a prize that could be located anywhere in the shop. This gesture is recognized by mobile sensors. The tailoring of the system to specific business marketing strategies is also managed by the proposed solution.

Keywords

Mobile Phone Mobile Application Gesture Recognition Mobile Sensor Marketing Campaign 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
  2. 2.
    Garrido, P.C., Miraz, G.M., Ruiz, I.L., Go, X., Mez-Nieto, M.A.: A Model for the Development of NFC Context-Awareness Applications on Internet of Things. In: Second International Workshop on Near Field Communication, pp. 9–14 (2010)Google Scholar
  3. 3.
    Wiedmann, K.P., Reeh, M.O., Schumacher, H.: Near Field Communication im Mobile Marketing. In: Bauer, H., Bryant, M., Dirks, T. (eds.) Erfolgsfaktoren des Mobile Marketing, pp. 305–325. Springer, Heidelberg (2009)Google Scholar
  4. 4.
    Holleis, P., Broll, G., Böhm, S.: Advertising with NFC. In: The Eighth International Conference on Pervasive Computing, pp. 1–10. Worldpress, Helsinki (2010)Google Scholar
  5. 5.
    Sánchez-Silos, J.J., Velasco-Arjona, F.J., Ruiz, I.L., Gomez-Nieto, M.A.: An NFC-Based Solution for Discount and Loyalty Mobile Coupons. In: Proceedings of the 2012 4th International Workshop on Near Field Communication, pp. 45–50. IEEE Computer Society (2012)Google Scholar
  6. 6.
    Riekki, J., Salminen, T., Alaka, X., Rppa, I.: Requesting Pervasive Services by Touching RFID Tags. IEEE Pervasive Computing 5, 40–46 (2006)CrossRefGoogle Scholar
  7. 7.
    Asadzadeh, P., Kulik, L., Tanin, E.: Gesture recognition using RFID technology. Personal Ubiquitous Comput. 16, 225–234 (2012)CrossRefGoogle Scholar
  8. 8.
    Milosevic, B., Farella, E., Benini, L.: Continuous gesture recognition for resource constrained smart objects. In: The Fourth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, UBICOMM 2010, pp. 391–396 (2010)Google Scholar
  9. 9.
    Mayrhofer, R., Gellersen, H.: Shake Well Before Use: Intuitive and Secure Pairing of Mobile Devices. IEEE Transactions on Mobile Computing 8, 792–806 (2009)CrossRefGoogle Scholar

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Francisco Manuel Borrego-Jaraba
    • 1
    Email author
  • Gonzalo Cerruela García
    • 1
  • Nicolás García Pedrajas
    • 1
  • Irene Luque Ruiz
    • 1
  • Miguel Ángel Góme-Nieto
    • 1
  1. 1.Department of Computing and Numerical AnalysisUniversity of CórdobaCórdobaSpain

Personalised recommendations