Mobile Solution Using NFC and In-Air Hand Gestures for Advertising Applications

  • Francisco Manuel Borrego-JarabaEmail author
  • Gonzalo Cerruela García
  • Nicolás García Pedrajas
  • Irene Luque Ruiz
  • Miguel Ángel Góme-Nieto
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 291)


In this paper we present an application based on Near Field Communication technology and oriented to advertising and user loyalty fields. The system combines NFC and in-air hand gestures with the purpose of creating an attractive leisure activity where customers are rewarded by shops with the possibility of obtaining a prize or discount on the purchases made. NFC is used for securing the participation of the user in the activity and for exchanging the prizes obtained. During the activity, users perform a fishing gesture (throwing and catching) with the mobile phone, simulating the capture of a prize that could be located anywhere in the shop. This gesture is recognized by mobile sensors. The tailoring of the system to specific business marketing strategies is also managed by the proposed solution.


Mobile Phone Mobile Application Gesture Recognition Mobile Sensor Marketing Campaign 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Francisco Manuel Borrego-Jaraba
    • 1
    Email author
  • Gonzalo Cerruela García
    • 1
  • Nicolás García Pedrajas
    • 1
  • Irene Luque Ruiz
    • 1
  • Miguel Ángel Góme-Nieto
    • 1
  1. 1.Department of Computing and Numerical AnalysisUniversity of CórdobaCórdobaSpain

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