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Abstract

Social media has become a mainstream activity where people share all kinds of personal and intimate details about their lives. These social networking sites (SNS) allow users to conveniently authenticate to the third-party website by using their SNS credentials, thus eliminating the need of creating and remembering another username and password but at the same time agreeing to share their personal information with the SNS site. Often this is accomplished by presenting the user with a dialog box informing them that they will be sharing information. We were interested in determining if SNS users authenticating to a third-party website with their SNS credentials, were reading the informational message and if changing the message format would impact the choice to continue or cancel. Format type did not alter the participant’s choice to continue. Eye-tracking data suggests that the participants who chose to continue read some of the words in the message.

Keywords

Access to the Web privacy eye tracking authentication 

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Susanne Furman
    • 1
  • Mary Theofanos
    • 1
  1. 1.National Institute of Standards and TechnologyGaithersburgUSA

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