Trust and Consequences: A Visual Perspective

  • Emrah Onal
  • John O’Donovan
  • Laura Marusich
  • Michael S. Yu
  • James Schaffer
  • Cleotilde Gonzalez
  • Tobias Höllerer
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8525)


User interface (UI) composition and information presentation can impact human trust behavior. Trust is a complex concept studied by disciplines like psychology, sociology, economics, and computer science. Definitions of trust vary depending on the context, but are typically based on the core concept of “reliance on another person or entity”. Trust is a critical concept since the presence or absence of the right level of trust can affect user behavior, and ultimately, the overall system performance. In this paper, we look across four studies to explore the relationship between UI elements and human trust behavior. Results indicate that UI composition and information presentation can impact human trust behavior. While further research is required to corroborate and generalize these results, we hope that this paper will provide a reference point for future studies by identifying UI elements that are likely to influence human trust.


Trust cooperation user interface visualization design typology model 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Emrah Onal
    • 1
  • John O’Donovan
    • 2
  • Laura Marusich
    • 3
  • Michael S. Yu
    • 4
  • James Schaffer
    • 2
  • Cleotilde Gonzalez
    • 4
  • Tobias Höllerer
    • 2
  1. 1.SA Technologies, Inc.MariettaUSA
  2. 2.Department of Computer ScienceUniversity of CaliforniaSanta BarbaraUSA
  3. 3.U.S. Army Research LaboratoryAberdeen Proving GroundMDUSA
  4. 4.Department of Social and Decision SciencesCarnegie Mellon UniversityUSA

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