Does Web Design Matter? Examining Older Adults’ Attention to Cognitive and Affective Illustrations on Cancer-Related Websites through Eye Tracking

  • Nadine Bol
  • Jennifer C. Romano Bergstrom
  • Ellen M. A. Smets
  • Eugène F. Loos
  • Jonathan Strohl
  • Julia C. M. van Weert
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8515)


This study examines how adults pay attention to cognitive and affective illustrations on a cancer-related webpage and explores age-related differences in the attention to these cognitive and affective webpages. Results of an eye-tracking experiment (n = 20) showed that adults spent more time attending to the illustrations on the cognitive webpage than the illustrations on the affective webpage. Furthermore, older adults spent about 65% less time fixating the webpages than younger adults. Whereas older adults had less attention for illustrations on the cognitive webpage then younger adults, they spent equal time viewing the illustrations on the affective webpage as younger adults.


eye tracking aging attention fixation duration cancer-related information cognitive and affective illustrations e-health 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Nadine Bol
    • 1
  • Jennifer C. Romano Bergstrom
    • 2
  • Ellen M. A. Smets
    • 3
  • Eugène F. Loos
    • 1
  • Jonathan Strohl
    • 2
  • Julia C. M. van Weert
    • 1
  1. 1.Amsterdam School of Communication Research / ASCoRUniversity of AmsterdamAmsterdamThe Netherlands
  2. 2.Fors Marsh GroupArlingtonUSA
  3. 3.Department of Medical Psychology, Academic Medical Center / AMCUniversity of AmsterdamAmsterdamThe Netherlands

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