Designing for Success: Creating Business Value with Mobile User Experience (UX)

  • Soussan Djamasbi
  • Dan McAuliffe
  • Wilmann Gomez
  • Georgi Kardzhaliyski
  • Wan Liu
  • Frank Oglesby
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8527)

Abstract

The popularity of mobile devices, such as smart phones and tablets, provides both new opportunities and challenges for companies. Mobile devices allow companies to reach users anywhere, anytime; however, these devices present the challenge of designing websites that can adapt to smaller screen sizes. Because competition is shifting more and more toward user experience, creating a positive mobile experience is becoming increasingly important in maintaining a competitive edge in the market place. To address this issue, we measured the user experience of an actual e-commerce website before and after it was optimized for mobile devices and used Google Analytics to follow user behavior. The results suggested that optimized websites are likely to have a major positive impact on the ROI for a company.

Keywords

User Experience Design Mobile Websites Mobile Optimization Mobile User Experience Return on Investment (ROI) Business Value Google Analytics 

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Soussan Djamasbi
    • 1
  • Dan McAuliffe
    • 2
  • Wilmann Gomez
    • 1
  • Georgi Kardzhaliyski
    • 1
  • Wan Liu
    • 1
  • Frank Oglesby
    • 1
  1. 1.User Experience & Decision Making Research LaboratoryWorcester Polytechnic InstituteUSA
  2. 2.User ExperienceDyn Inc.USA

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