Achieving Affordability

Chapter
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Part of the Signals and Communication Technology book series (SCT)

Abstract

This chapter focuses on one of the three dominant adoption obstacles needed to be tackled to achieve broadband diffusion among residential subscribers: limited affordability. The research reviewed in Chap.  2 indicated that, while price does not play a significant role among early adopters of broadband, once service coverage has reached a tipping point, affordability becomes the most important variable driving penetration. Moreover, research also indicated that, at higher penetration levels of broadband, price elasticity coefficients start to decline, indicating the lower importance of affordability as an adoption factor. In that regard, research indicates that limited affordability is a critical adoption obstacle when broadband penetration ranges between 3 and 20 %, which is the stage at which most emerging countries are.

Keywords

Price Elasticity Herfindahl Hirschman Index Broadband Access Mobile Broadband Competitive Intensity 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  1. 1.Telecom Advisory ServicesNew YorkUSA

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