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Designing Business Models in the Era of Internet of Things

Towards a Reference Framework
  • Stefanie Turber
  • Jan vom Brocke
  • Oliver Gassmann
  • Elgar Fleisch
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8463)

Abstract

The increasing pervasiveness of digital technologies, also refered to as ”Internet of Things” (IoT), offers a wealth of business model opportunities, which often involve an ecosystem of partners. In this context, companies are required to look at business models beyond a firm-centric lens and respond to changed dynamics. However, extant literature has not yet provided actionable approaches for business models for IoT-driven environments. Our research therefore addresses the need for a business model framework that captures the specifics of IoT-driven ecosystems. Applying an iterative design science research approach, the present paper describes (a) the methodology, (b) the requirements, (c) the design and (d) the evaluation of a business model framework that enables researchers and practitioners to visualize, analyze and design business models in the IoT context in a structured and actionable way. The identified dimensions in the framework include the value network of collaborating partners (who); sources of value creation (where); benefits from collaboration (why). Evidence from action research and multiple case studies indicates that the framework is able to depict business models in IoT.

Keywords

Internet of Things business model value networks digitization service-dominant logic collaboration digital ecosystem architecture 

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Stefanie Turber
    • 1
  • Jan vom Brocke
    • 2
  • Oliver Gassmann
    • 1
  • Elgar Fleisch
    • 3
  1. 1.Innovation ManagementUniversity of St GallenSwitzerland
  2. 2.Hilti Chair of Business Process Mgt.University of LiechtensteinLiechtenstein
  3. 3.Information ManagementETH ZurichSwitzerland

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