An Exploratory Study on Restaurant Review Websites

Conference paper
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Abstract

Along with the rapid development of online marketing, online restaurant review websites provide a convenient channel for online users to share their dining experience. This research aims to establish a guideline for restaurant review websites. Using an Importance-Performance-Analysis (IPA), the paper examined online users’ perceived importance and performance of thirty-two website attributes. Different perspectives were also found between content contributors and content browsers. Research findings are expected to help industrial practitioners bridge the gap between customer needs and review website development, which in turn benefits restaurant operators, review website owners and online users.

Keywords

Restaurants review website Online experience sharing Importance-performance analysis Website features 
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Copyright information

© Springer International Publishing Switzerland 2013

Authors and Affiliations

  1. 1.Institute for Tourism Studies MacauMacauChina

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