Breaching Interactive Storytelling’s Implicit Agreement: A Content Analysis of Fac̨ade User Behaviors
Using both manual and automatic content analysis we analyzed 100 collected screen plays of 50 users of the IS system Façade, coding the extent to which users stayed “in character”. Comparing this measure for first and second exposure to Façade revealed that users stay significantly less in character during second exposure. Further, related to a set of independently collected user experience measures we found staying in character to negatively influence users’ affective responses. The results confirm the notion that the more Façade users keep to their assigned role, the easier they become dissatisfied with the system’s performance. As a result, users start exploring the system by acting “out of character”.
KeywordsFaçade User Behavior User Experience Content Analysis
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