Commercialization and Entrepreneurship

  • Daria Mochly-RosenEmail author
  • Kevin Grimes
Part of the SpringerBriefs in Pharmaceutical Science & Drug Development book series (BRIEFSPSDD)


As academic researchers, some of us may be interested in forming start-up companies to develop and market the drugs that are based on our research. Others may be happy to license our technology and findings to an existing company. Knowing how to evaluate potential drug markets and effectively pitch to investors will help both groups of academicians. With so much intellectual property generated in academia, a well-researched commercial assessment and an organized and effective pitch can make potential licensees or investors take notice. The goal is not to recapitulate the sophisticated marketing plans drawn up in industry, but to highlight the project’s potential and show some industry savvy. This chapter provides guidance on evaluating the commercial potential of the project, pitching to potential licensees, approaching venture capitalists, and funding the development of not-for-profit programs. The chapter also discusses legal and practical considerations, should the academic decide to form a start-up company.


Venture Capital Visceral Leishmaniasis Initial Public Offering Business Entity Product Share 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  1. 1.Chemical and Systems BiologyStanford University School of MedicineStanfordUSA
  2. 2.Chemical and Systems BiologyStanford University School of MedicineStanfordUSA

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