“Integrating” Business Model and Strategy

  • Federico BarnabèEmail author
  • Maria Cleofe Giorgino


This chapter explores the potential role of Integrated Reporting in supporting the relationships between a company’s strategy and the development (i.e. design and implementation) of its business model. To this aim, we draw on the relevant literature on strategy and on business models, as well as on the recent guidelines provided by the International Integrated Reporting Council framework, to suggest a three step process for linking the company’s strategy to the development of the related business model. An example of such process is presented in the context of low-cost airline companies.


Business Model Business Activity Integrate Report Airline Company Brand Strength 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2013

Authors and Affiliations

  1. 1.Department of Business Studies and LawUniversity of SienaSienaItaly
  2. 2.Department of Business Administration, Finance, Management and LawUniversity of Milano-BicoccaMilanItaly

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