Evolution of the Dairy Industry in Moga

Abstract

In retrospect, Nestlé’s activities in Moga initiated the beginning of the dairy revolution in Punjab in 1961. It was the only milk procurer in the Moga milkshed area for years. It developed, prepared and nurtured the growth of the dairy industry in the entire region. This was accomplished despite the fact that for the first two decades, pricing was Government-controlled and depended on cooperatives. In fact, because of Nestlé’s hard work over the past five decades, Punjab in 2012 contributed to about 10.5 % of total dairy production at the national level despite having approximately 3 % of the Indian dairy population. This is an important nutritional contribution to the country, especially as milk tends to be the only acceptable source of animal protein for vegetarians and many times the only intake landless, small and marginal farmers can afford.