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Evaluation of a New Supply Strategy for a Fashion Discounter

  • Miriam Kießling
  • Tobias Kreisel
  • Sascha Kurz
  • Jörg Rambau
Conference paper
Part of the Operations Research Proceedings book series (ORP)

Abstract

Fashion discounters face the problem of ordering the right amount of pieces in each size of a product. The product is ordered in pre-packs containing a certain size-mix of a product. For this so-called lot-type design problem, a stochastic mixed integer linear programm was developed, in which price cuts serve as recourse action for oversupply. Our goal is to answer the question, whether the resulting supply strategy leads to a supply that is significantly more consistent with the demand for sizes compared to the original manual planning. Since the total profit is influenced by too many factors unrelated to sizes (like the popularity of the product, the weather or a changing economic situation), we suggest a comparison method which excludes many outer effects by construction. We apply the method to a real-world field study: The improvements in the size distributions of the supply are significant.

References

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    S. Kurz and J. Rambau, J. Schlüchtermann, and R. Wolf.: The Top-Dog Index: A New Measurement for the Demand Consistency of the Size Distribution in Pre-Pack Orders for a Fashion Discounter with Many Small Branches, (submitted)Google Scholar

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Miriam Kießling
    • 1
  • Tobias Kreisel
    • 1
  • Sascha Kurz
    • 1
  • Jörg Rambau
    • 1
  1. 1.Business MathematicsUniversity of BayreuthBayreuthGermany

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