Tourist Activated Networks: Implications for Dynamic Packaging Systems in Tourism

  • Florian Zach
  • Ulrike Gretzel
  • Daniel R. Fesenmaier


This paper discusses tourist activated networks as a concept to inform technological applications supporting dynamic bundling and en-route recommendations. Empirical data was collected from travellers who visited a regional destination in the US and then analyzed with respect to its network structure. The results indicate that the tourist activated network for the destination is rather sparse and that there are clearly differences in core and peripheral nodes. The findings illustrate the structure of a tourist activated network and provide implications for technology design and tourism marketing.


tourist activated networks network analysis dynamic packaging on-the-move traveller destination management organizations 


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Copyright information

© Springer-Verlag Wien 2008

Authors and Affiliations

  • Florian Zach
    • 1
  • Ulrike Gretzel
    • 2
  • Daniel R. Fesenmaier
    • 1
  1. 1.National Laboratory for Tourism and eCommerce, School of Tourism and Hospitality ManagementTemple UniversityUSA
  2. 2.Laboratory for Intelligent Systems in Tourism Recreation, Park & Tourism SciencesTexas A&M UniversityUSA

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