New Technologies in Corporate Communications

  • Danijela Lalić
  • Jelena Stanković
  • Danijela Gračanin
  • Bojana MilićEmail author
Conference paper
Part of the Lecture Notes on Multidisciplinary Industrial Engineering book series (LNMUINEN)


Technology development is reshaping different types of communication – including business, marketing and corporate communication. In this paper we investigate the adoption of the latest technologies in corporate communications of the most valuable companies in the world. The usage of new technology trends in corporate communication was analyzed in real business systems. We examined the implementation of artificial intelligence, machine learning, augmented reality, virtual reality, live video streaming and chatbots by the following companies: Amazon, Microsoft, Alphabet Inc., Apple, Berkshire Hathaway, Facebook, Tencent, Alibaba Group, Johnson & Johnson, JPMorgan Chase. The results indicate that companies are preparing to develop and integrate the latest technologies to achieve more interactive and immersive experience when communicating to their internal and external stakeholders. This study contributes to the theory and practice which investigate the new generation of information and communication technology, that aim to enhance interaction in the customer experience.


New technologies Corporate communications Interactive experience 



This paper was supported in part by the Provincial Secretariat for Higher Education and Scientific Research under the Grants 142-451-2156/2019-02.


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Faculty of Technical Sciences, Department of Industrial Engineering and ManagementUniversity of Novi SadNovi SadSerbia

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