Factors Affecting the Adoption of Technological Service Innovations

  • Duzenli OzgeEmail author
  • Felekoglu Burcu
  • Tasan Ali Serdar
Conference paper
Part of the Lecture Notes on Multidisciplinary Industrial Engineering book series (LNMUINEN)


The continuous and increasing speed of technology is directly affecting human behaviour. Human nature accepts some innovations and changes as they are, while others are resisting to accept them. It is not possible to use technology effectively in the retail area without knowing the impact of technological innovations on the customers and the perspectives of customers against such innovations. For this reason, it is of enormous importance for employees and customers to adopt this innovation to achieve success and ensure sustainability of the models related to technological service innovations. The objective of this study is considering the complex structure of the adoption process of the technological service innovation by employees and customers in detail. In this context, firstly a systematic literature review was conducted and then the factors affecting the adoption of technological service innovation were identified. The extended form of The Unified Theory of Acceptance and Use of Technology (UTAUT 2), by integrating personal innovativeness (PI) factor, was developed for a technological service innovation.


Retailing Service innovation Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) 


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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.The Graduate School of Natural and Applied SciencesDokuz Eylül UniversityIzmirTurkey
  2. 2.Department of Industrial EngineeringDokuz Eylül UniversityIzmirTurkey

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