The Evolution of Hot Spots of Chinese Tourists’ Outbound Tourism

  • Chunyan WangEmail author
  • Hyung-Ho Kim
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1147)


People’s economic level is constantly improving, and many people have joined the wave of tourism. Under the background of the country actively increasing communication with foreign countries, more and more people have joined the ranks of outbound tourism. In order to explore the trend of Chinese tourists’ outbound tourism and the changes of tourism hot spots, this paper uses big data analysis, data envelopment analysis and global spatial autocorrelation to mine information. The results show that the number of outbound tourists has increased in different degrees in the past 20 years, and will fluctuate under the influence of relevant economic policies. In terms of the selection of tourist hot spots, in the early days when Chinese tourists chose to travel abroad, the first choice was the United States, Japan, etc. Later, most people chose to go to Southeast Asia around China. In recent years, the hot spots have become Bali, Africa and other countries or regions. The evolution of tourism hot spots reflects the enhancement of people’s economic strength and the increasing demand for tourism.


Outbound tourism Hot area evolution Big data analysis Global spatial autocorrelation 



This paper was supported by Jilin Engineering Normal University Research Fund and Sehan University Research Fund in 2020.


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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.College of Business AdministrationJilin Engineering Normal UniversityChangchunChina
  2. 2.Department of Air Transport and LogisticsSehan UniversityDangjinSouth Korea

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