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Creative Thinking Design of Visual Communication Under Big Data

  • Yihong ZhanEmail author
Conference paper
  • 17 Downloads
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1146)

Abstract

With the continuous development of digitalization and informatization in the 21st century, we have ushered in the big data era. The advent of the big data era has brought about subversive changes in many fields. With the tide of the big data era, how visual communication design can more accurately and intuitively convey the information content to be expressed and can stand out among many visual communication media is the concern of every designer. Only when visual communication design is creative can the information receiver be impressed with the visual design content, so creative thinking is particularly important in visual communication design. This paper analyzes the opportunities and challenges faced by visual communication design under big data environment in detail, and puts forward several strategies for developing creative thinking in visual communication design according to the current situation.

Keywords

Big data Visual communication design Creative thinking 

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Jilin Engineering Normal UniversityChangchunChina

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