Customer Oriented Product Design and Intelligence

  • Selcuk CebiEmail author
  • Cengiz Kahraman
Part of the Studies in Systems, Decision and Control book series (SSDC, volume 279)


The aim of customer oriented product design is to develop products on the basis of an understanding of customers’ expectations and requirements. Customer orientation is based on both the experiences of users and customers. This is a crucial issue for the product to be accepted in the market by customers. The main steps of customer oriented product design consist of data collection, definition of customer expectations, integration of customer requirements to design characteristics, implementation of the design and production of the prototype. Under vague and imprecise environment, definition of customer expectations and integration of customer requirements to design characteristics require fuzzy and intelligent techniques to be employed. In this chapter, we summarize data collection methods for product design and fuzzy and intelligent design approaches.


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Authors and Affiliations

  1. 1.Department of Industrial EngineeringYildiz Technical UniversityIstanbulTurkey
  2. 2.Department of Industrial EngineeringIstanbul Technical UniversityIstanbulTurkey

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