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BERT Feature Based Model for Predicting the Helpfulness Scores of Online Customers Reviews

  • Shuzhe XuEmail author
  • Salvador E. Barbosa
  • Don Hong
Conference paper
  • 8 Downloads
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1130)

Abstract

Online product reviews help consumers make purchase decisions when shopping online. As such, many computational models have been constructed to automatically evaluate the helpfulness of customer product reviews. However, many existing models are based on simple explanatory variables, including those extracted from low quality reviews that can be misleading and lead to confusion. Quality feature selection is essential for predicting the helpfulness of online customer reviews. The Bidirectional Encoder Representations from Transformers (BERT) is a very recently developed language representation model which can attain state-of-the-art results on many natural language processing tasks. In this study, a predictive model for determining helpfulness scores of customer reviews based on incorporation of BERT features with deep learning techniques is proposed. The application analyzes the Amazon product reviews dataset, and uses a BERT features based algorithm expected to be useful in help consumers to make a better purchase decisions.

Keywords

BERT Online review Review helpfulness Neural network Data mining Prediction model 

Notes

Acknowledgment

The authors are indebted to anonymous reviewers for providing constructive comments and suggestions which has resulted in improvement both the readability and quality of the paper.

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Computational Science ProgramMiddle Tennessee State UniversityMurfreesboroUSA

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