A Text Mining Application in Operation Management Course Teaching

  • Yingying Qu
  • Zihang Liang
  • Wenxiu Xie
  • Xinyu CaoEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11984)


Sharing bicycle, as one of the hottest and newest industries in recent years, has drawn much dramatic attention from society. In the operation management course in this paper, students are expected to analyze the interview texts and investigate the problems occurred in sharing bicycle with corresponding suggestions. A list of interview texts from sharing bicycle users in Guangzhou Higher Education Mega Center are collected and analyzed. TF-IDF, as a widely used text mining method, is applied to extract frequently used key words for a qualitative analysis. Finally, ten key problems are identified and summarized, which provide government suggestions about supervision, such as user-centered management, user experience improvement, user interest protection, and deposit management.


Text mining TF-IDF Content analysis Operation management course 



This paper is supported by the science and technology plan of Guangzhou (No. 201804010296) and Natural Science Foundation of Guangdong Province, China. (No. 2018A030310051).


  1. 1.
    Singla, A., Santoni, M., Bartók, G.: Incentivizing users for balancing bike sharing systems. In: AAAI 2015 Proceedings of the Twenty-Ninth AAAI Conference on Artificial Intelligence, pp. 723–729 (2015)Google Scholar
  2. 2.
    Su, J.: Sharing economy: drivers, problems and prospects. J. Xinjiang Normal Univ. 39(02), 126–131 (2018). (Philosophy and social sciences edition)Google Scholar
  3. 3.
    China sharing economy development report (2019).
  4. 4.
    Ai Media: Special research on 2018 China’s Sharing bicycle development status report (2018).
  5. 5.
    Li, K.: Study on the development countermeasures of urban shared bicycle from the perspective of sharing economy. City 3, 66–69 (2017)Google Scholar
  6. 6.
    Li, M.: Marketing research on Shared Bicycle. Financial Industry (academic edition) 5, 121–123 (2017)Google Scholar
  7. 7.
    Chen, C., Li, X.: A study on the influencing factors of citizens’ willingness to use Shared bicycles. J. Manag. 15(11), 1601 (2018)Google Scholar
  8. 8.
    Fan, Y., Cao, Y.: Sharing of legal responsibilities among users under sharing mode-a case study of sharing bicycles. Tianjin Law 3, 1–6 (2018)Google Scholar
  9. 9.
    Qiu, J., Zou, F.: Research on content analysis. Chin. Libr. J. 2, 12–17 (2004)Google Scholar
  10. 10.
    Noble, H., Smith, J.: Qualitative data analysis: a practical example. Evid. Nurs. 17(1), 2 (2014)CrossRefGoogle Scholar
  11. 11.
    Marshall, H.: Horses for courses: facilitating postgraduate research students’ choice of Computer Assisted Qualitative Data Analysis System (CAQDAS). Contemp. Nurse 13(1), 29–37 (2002)CrossRefGoogle Scholar
  12. 12.
    Tan, Y.: Exploration and prevention of “bottom line competition” in shared bicycle. Price Theory Pract. 3, 36–40 (2017)Google Scholar
  13. 13.
    Zhang, Y., Liu, X., Zhang, H.: Urban public bicycle system in China: current situation, problems and countermeasures. China Dev. 13(5), 74–79 (2017)Google Scholar
  14. 14.
    He, M., Liang, X.: Can the system and mechanism of sharing platform promote consumers’ continuous willingness to share? – influence mechanism of institutional trust on shared platforms. Financ. Econ. Rev. 236(8), 75–84 (2008)Google Scholar
  15. 15.
    Deng, D., Li, Z.: Study on the nature and supervision of shared bicycle deposit management. J. Southwest Jiaotong Univ. 18(04), 94–100 (2017). (social science edition)Google Scholar
  16. 16.
    Guo, P.: Bike-sharing: collaborative governance in Internet technology and public services. J. Pub. Adm. 14(3), 1–10 (2017)Google Scholar
  17. 17.
    Liu, Y.: Analysis on the development of Shared Bicycle. Financ. Times 8, 251 (2017)Google Scholar
  18. 18.
    Wu, M., Cheng, N., Li, L.: Public welfare and business of shared bicycle from the perspective of rent and deposit management. Price Theory Pract. 5, 136–138 (2017)Google Scholar
  19. 19.
    Song, J.: An analysis on regulatory issues of deposit management for shared bicycles. Gansu Finance 4, 27–30 (2017)Google Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Yingying Qu
    • 1
  • Zihang Liang
    • 1
  • Wenxiu Xie
    • 2
  • Xinyu Cao
    • 3
    Email author
  1. 1.School of BusinessGuangdong University of Foreign StudiesGuangzhouChina
  2. 2.Department of Linguistics and TranslationCity University of Hong KongKowloonHong Kong SAR, China
  3. 3.China National Institute of StandardizationBeijingChina

Personalised recommendations