Intercultural Management as a Powerful Business Tool

  • Joanne HuangEmail author
Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)


Culture represents the new added value in the digital business age. Every country has a different mindset. Knowledge about the thinking and behaviour patterns of staff members from other cultures helps to create a constructive communication flow and to perfect the virtual teamwork. Intercultural management starts with the management of knowledge. Culture is know-how, and with conscious efforts it can be significantly advanced. The skill of intercultural expertise enables you to create communication channels with foreign business partners and to establish a trustful and sustainable partnership. The process to achieve intercultural awareness contains four major steps: mindfulness, perception, perspective and action. For each step, you will find exercises with an image analysis. They provide a better understanding how to perceive occurrences in foreign countries. The main goal is the self-organized learning process and the improvement of the personal ability to deal with strangeness. Each example provides information about a specific cultural background and a customized pattern of local work practices.


Intercultural awareness Mindfulness Perception Perspective Business etiquette Agile concept Relationship management Local work practices Intercultural communication 


  1. Huang J (2016) Optimierung des globalen Projektmanagements. Springer Gabler, Wiesbaden, pp 1–4Google Scholar
  2. Huang J (ed), Kolitsch H-J, Chung A (2015) Unternehmensführung und Projektmanagement in China. Symposion, Düsseldorf, p 20Google Scholar
  3. Macmillan dictionary (2019) Perception. Accessed 25 Apr 2019

Copyright information

© The Author(s), under exclusive license to Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Huang+Jaumann WirtschaftsbüroAugsburgGermany

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