Virtual Reality Becoming Part of Our Lives—Assessing Consumers’ Perceived Applicability of Virtual Reality Supported Tasks and a Critical Reflection on the Development

  • Marc HerzEmail author
  • Vanessa Rahe
Part of the Progress in IS book series (PROIS)


With virtual reality technology rapidly advancing, virtual reality glasses can be used for a growing number of tasks and thus become increasingly integrated in consumers’ lives. The present study reanalyzes an existing dataset from a quantitative study with 611 German consumers to assesses their perceived applicability of virtual reality glasses in various tasks. Further, this study identifies situations and explores the relationship of virtual reality tasks with attitudes and purchase intention of virtual reality glasses. Finally, the present paper offers a critical reflection on the increasing adoption of technology in our everyday lives from an ethical and sociological perspective and offers impulses for future research.


Virtual reality Tasks Critical reflection of technology 


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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Kleinundpläcking GmbHBerlinGermany
  2. 2.Hochschule für Musik, Theater und Medien Hannover, Institut für Journalistik und KommunikationsforschungHanoverGermany

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