A Product’s Image as a Basis of Its Competitiveness

  • Andrey Tyulin
  • Alexander Chursin


Production of science-intensive goods is determined by their technical and economic images, which, in turn, determine a product’s design and technologies used in it and influence the labor intensiveness and production costs. The formation of an innovative microenvironment within a company should be based on rational engineering with the use of advanced production technologies. With the rapidly growing digital economy and cyber-economy, the innovative microenvironment should rely on a digital organization’s platform, which should be highly transformable, resource-effective, ergonomic, and be able to integrate customers and business partners into business and product brand imaging processes.


  1. 1.
    Chursin, A., & Makarov, Y. (2015). Management of competitiveness: Theory and practice. Cham: Springer.CrossRefGoogle Scholar

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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Andrey Tyulin
    • 1
  • Alexander Chursin
    • 1
  1. 1.JSC Russian Space SystemsRUDN UniversityMoscowRussia

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