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Sociophysics Theory for Conflict of Viewer Rating on Television Program

Proposal of New Index Instead of Viewer Rating
  • Akira IshiiEmail author
  • Daiki Nishiyama
  • Yasuyuki Suzuki
Conference paper
Part of the Proceedings in Adaptation, Learning and Optimization book series (PALO, volume 12)

Abstract

The competing viewers from multiple TV stations is a fierce competition. This competition is contested in the form of viewer rating of how much is viewed. In this study, the viewer’s viewing behavior is formulated in the form of transport equation. Audiences gather in interesting scenes, and viewers leave from boring scenes. We propose a theory to quantify the fun of the program based on these viewing behaviors. The degree of interest from moment to moment according to this theory does not match the audience rating.

Keywords

Viewer rating Degree of interest Transport equation 

Notes

Acknowledgements

We are grateful for Dr. Yasuko Kawahata for fruitful discussions.

References

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    McCarty, J.A., Shrum, L.J.: The role of personal values and demographics in predicting television viewing behavior: implications for theory and application. J. Advertising 22, 77–101 (2013)CrossRefGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Department of Applied Mathematics and PhysicsTottori University KoyamaTottoriJapan
  2. 2.Video Research Ltd. 6-17, Sanban-choChiyoda-ku, TokyoJapan

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