American Entrepreneurship as Action Translated into Heuristic Discourse

  • Jacques-Henri Coste
Part of the Palgrave Studies in Literature, Culture and Economics book series (PSLCE)


Entrepreneurship as a master narrative and an epistemic paradigm is a governance structure of the American variety of capitalism. This chapter examines the modes of translation of entrepreneurial action into a variety of interrelated heuristic discourses. These discourses do not only hold experiential, cognitive, and performative value for individual entrepreneurs and external stakeholders, they also have a structuring impact on society as a whole and its institutions in particular. The chapter focuses on the retrospective fictions textualizing entrepreneurial action within a historically specific form of entrepreneurial capitalism (neoliberalism). It offers a classification of them into genres and subgenres, highlighting their location at the crossroads of literary fiction, theory, and action and showing the gradual conversion of technè into gnosis.


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  • Jacques-Henri Coste
    • 1
  1. 1.Université Sorbonne Nouvelle - Paris 3ParisFrance

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