Cultural Tourism Policies and Digital Transition of Ancient Village Heritage Conservation in China

  • Shiqi LiuEmail author
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


Cultural tourism industry has become a new economic growth point for China, with the rising consumers’ demands for cultural experience and cultural creativity. The cultural tourism policies in China advocate the accelerating integration among cultural tourism, design, digital technology and cultural innovation. Digital technologies, such as the Internet, 3D digitization, AR (Augmented reality) and VR (Virtual reality), are increasingly applied to the conservation of cultural heritage and cultural tourism. Digital technology can systematically record the knowledge and technical skills of cultural heritage through three-dimensional digitization, digital data processing and storage, archival management, and then convert them into shareable and reproducible digital forms. In China, the digital transition of ancient village heritage conservation is still in the stage of data compilation and theoretical exploration. This study is based on a digital conservation project, that aims to establish the big data and cloud service platform for the conservation of Chinese ancient village heritage. After a critical analysis of successful cases on digital conservation, this paper will present and discuss the theoretical framework of the digital transition of ancient village heritage conservation, as well as more adequate strategies to better utilize the date for tourists’ experience and heritage knowledge dissemination.


Digitalized conservation Ancient village Cultural tourism policies Cultural heritage China 

JEL Classification

O33 Z32 



I am grateful to Department of Architecture, Built Environment, Construction Engineering of University of Politecnico di Milano for supporting in my research and in particular to professor Nora Lombardini.


  1. Chen, G., & Huang, S. (2018). Understanding Chinese cultural tourists: Typology and profile. Journal of Travel & Tourism Marketing, 35(2), 162–177.CrossRefGoogle Scholar
  2. DigiCULT. (2003). Europe: Creating cooperation for digitization. Retrieved from
  3. Fritz, F., Susperregui, A., & Linaza, M. T. (2005, November). Enhancing cultural tourism experiences with augmented reality technologies. In 6th International Symposium on Virtual Reality, Archaeology and Cultural Heritage (VAST) (Vol. 29).Google Scholar
  4. Guo, C. 郭崇慧. (2017). Big data and Chinese ancient villages protection 大数据与中国古村落保护. Guangzhou: South China University of Technology Press 华南理工大学出版社.Google Scholar
  5. Hadžić, O. (2004). Tourism and digitization of cultural heritage. Pregled nacionalnog centra za digitalizaciju.Google Scholar
  6. Howe, J. (2006). The rise of crowdsourcing. Wired Magazine, 14(6), 1–4.Google Scholar
  7. Internet World Stats. (2016, August 13).Google Scholar
  8. McIntosh, R. W., & Goeldner, C. (1994). Tourism: Principles, practices, philosophies. New York: Wiley.Google Scholar
  9. McKercher, B., Ho, P. S., & Du Cros, H. (2005). Relationship between tourism and cultural heritage management: Evidence from Hong Kong. Tourism Management, 26(4), 539–548.CrossRefGoogle Scholar
  10. National Tourism Administration of the People’s Republic of China. (2018). The yearbook of China tourism statistics. Beijing: China Tourism Publisher.Google Scholar
  11. Pan, X.(潘旭涛) & Wang, Y. 王玉杰. (2016, April 30).“Internet +” makes the ancient village “live” “互联网+”让古村落“活”起来. People’s Daily, Beijing, p. 11.Google Scholar
  12. Ribeiro, R. & Florentino, T. (2016). Digital transformation in tourism: A high level analysis of the impact that social networks and mass collaboration concept is having at tourism service providers. In 7th International Conference on Cinema And tourism - ICCT, Porto.Google Scholar
  13. Statistical Report on the Development of China’s Internet. (2018, August 20). 中国互联网络发展状况统计报告, China Internet Network Information Center.Google Scholar
  14. Xie, Z. 谢正发. (2007). Evolution of China’s cultural tourism industry policy since the reform and opening up and its enlightenment 改革开放以来中国文化旅游产业政策演变及启示. China’s Collective Economy 中国集体经济, 26, 85–86.Google Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Politecnico di MilanoMilanItaly

Personalised recommendations